Want to know how to fast track your CX success?
Then come and hear my keynote at the Customer Fest Show 21 on 4th March, which will be jam-packed with …
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CXBuzz interview with Jo Boswell from Sentio-B
I was interviewed recently by CXBuzz, focusing on what organisations need to do to shift the dial on CX, particularly …
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CX experts and practitioners
In December I was interviewed by Engati for their YouTube series with CX experts and practitioners. The conversation covered some …
In praise of a brand that takes the long view
I have always loved First Direct. The original challenger bank has been on the scene since 1989. I remember being …
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I wouldn’t start from here, if I were you
When the starting point for customer experience initiatives is not the same for all companies, should they be judged alongside …
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Good Apple or Bad Apple??
Apple is an organisation that is often feted for its customer centricity. There’s no denying that they make their devices …
Women in CX
I was delighted to be included in Clare Muscutt’s ‘Women in CX’ podcast series. Here is the link to my …
Top 150 Global Customer Experience Thought Leaders and Influencers 2020
Absolutely delighted to be included in the Top 150 Global Customer Experience Thought Leaders and Influencers 2020. So honoured to …
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The First LIVE Online Awards: A Judge’s Point of View
Jo Boswell is Founder and Director of Sentio-B and one of CXM Top 25 CX Influencers. Having previously judged three …
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Customer Experience Awards for South East Europe
I am delighted to announce that I’ve been invited to judge the first edition of the Customer Experience Awards for …
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Time to Press the Pause Button?
Advice for Customer Engagement in a crisis In the space of a few weeks we have found ourselves suddenly living …
Applying CX Principles to the NHS
Are principles of customer experience excellence relevant to the NHS? This article explores that question from the standpoint of a …
Jo is listed in the Top 20 CX Influencers – December 2019
Customer Experience Magazine has just published their list of the Top 50 CX Stars. I’m delighted to be included at …
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Article in CX Magazine sharing my perspectives as judge at the recent UK Customer Experience Awards
“What struck me with all the presentations was the energy and enthusiasm the teams showed around improving the experience for …
Oct 2019 – University of Exeter Business School – MBA Lecture.
I really enjoyed presenting to the MBA students at Exeter University on 23rd October. We talked about what makes a …
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Judge at the 2019 Customer Experience Awards, 10th Oct 2019
I’m pleased to announce that I have been selected as a judge for the UK Customer Experience Awards 2019 in …
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Chair of Judges at Digital Experience Awards, July 2019
On 11 July I was Chair of Judges at the Digital Experience Awards in the ‘Best Digital Team – Customer’ …
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Reflecting on Innovation as a Judge at the Customer Experience Awards, Oct 2018
Customer Experience Magazine Article: Reflecting on Innovation as a Judge at the Customer Experience Awards, Oct 2018 Pitch Perfect: UKCXA …
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Data and analytics are the ‘essential fuel’ of personalisation
Interview with CX Network about the journey to personalisation at scale at British Airways, and the fundamental role of data …
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