Amadeus Report – August 2013

At the Big Data Crossroads: turning towards a smarter travel experience
This independent study, authored by Harvard Visiting Professor in Analytics, Thomas H. Davenport, highlights that the industry is at a big data crossroads: large volume, complex and unstructured datasets are beginning to reshape the industry, and so the development of big data initiatives is now a priority for many.

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HBR Professor Tom Davenport: “I was impressed by a British Airways project called “Know Me” that is addressed at compiling and acting on diverse customer information. But I haven’t heard of similar projects at other organizations, and this type of application is at the heart of the customer experience.”

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