The coaching approach is designed to help leaders maximise their performance by guiding them through a structured process of reflection, learning and solution generation.

Throughout her executive career Jo has acted as a mentor and coach to others in both a formal and informal capacity and takes pleasure from nurturing talent and helping others achieve their ambitions. The combination of advisory work with a coaching approach is a highly effective way to support senior leaders in overcoming the challenges they inevitably face when undertaking customer experience initiatives.

Ilm Level 3 Award

ILM Accredited Business Coach

ILM Level 3 Award in Effective Coaching

  • Understanding Good Practice in Coaching within an Organisation Context
  • Undertaking Coaching within an Organisational Context
  • Reflecting on Coaching Skills within an Organisational Context


Rachel Riley, Head of Commercial at BA Cityflyer:

“One of my key mentors throughout my career, and a role model in leadership and professionalism. I’ve gained a tremendous amount of value from my coaching sessions. They’ve allowed me to really reflect, dig deep, and come to tangible actions which to date have had more success than I even anticipated.”

Vicki O’Brien, Former Head of Global Operations, British Airways:

“I highly recommend Jo as a career coach. Jo worked with me during a period of career transition. My goal was to prepare myself for transferring into a different sector and Jo was a huge support in helping me to prepare for and navigate that change. Jo came to every session well prepared and used a range of tools to help me to structure my thoughts and build confidence. The fact that Jo had herself gone through career transition a few years earlier enabled her to empathise with my situation and give me some honest feedback on my approach based on her own experience. The sessions were uplifting and Jo generously shared her knowledge with me and gave me some great practical suggestions to explore different ideas. Thank you!”